Character design, from ideas to final 3D for a new online food ordering brand called Ztaat. The word Ztaat in Arabic means super fast, and the idea of the character is to make it look like a futuristic robot, with a time machine in its head, which allows it to deliver food to customers at ultimate speed through teleporting it.
Tools: Copic Multiliner + Markers, 3D Max, Vray, Photoshop
We started out by exploring different themes and character options that could best fit the brand story. Once we identified the concept of going after a robot with super powers that allow it to transform itself and time travel, we dived into more details of what the facial expressions and feelings of the character would look like. Zero evolved from a sketch to an illustration to a final 3D model that we rendered and used on various branding elements.
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