Nike Flyknit Mercurial
Launch Campaign

Inspired by the world's best player, Cristiano Ronaldo, Nike's fastest boot ever has arrived. We collaborated with the Nike Football in-house design team, the main focus was centered on Art Direction, the development of still frames, and conceptual explorations in conjunction with storyboarding. The primary objective was to visualize different objects being explosively affected by the speed of the boots, while concurrently producing the preliminary storyboards for this concept.

During the Concept and Art direction phase of the project, I was engaged in creating an array of style frames, conducting motion studies, and assembling visual references to determine the final direction of the motion piece. The final animation was created by the team at Man vs Machine.