Rollie: Next 10 Years
Envisioning the future of footwear.
Celebrating Rollie’s 10th anniversary, Next 10 Years unfolds through five CGI animations, each imagining where the brand goes next. Concept shoes are placed in surreal worlds that push footwear beyond its conventional boundaries: comfort that defies constraints, designs that adapt and morph with their surroundings. Each film reflects Rollie’s commitment to design, sustainability, and comfort, and a future where footwear is more than function.
Design Development
Behind the five films sits a layer of experiments: cloth and particle simulations, growth systems, and early wireframe passes where the concepts first learned to move. Much of the development happened at this stage, testing how each shoe would behave before deciding how it would look.
Credits
Design & Direction
Mossawi Studios
Client
Rollie
Get in touch
Copyright
© Mossawi Studios 2026.
Mossawi Studios, a New York-based
design and CGI product visualization
studio. Please do not reproduce without
the express consent of Mossawi Studios.
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